Get Ready to Buy With Me: The Effect of Social Presence Interaction and Social Commerce Intention on S-commerce Live Streaming
- Tao, M.
- Alam, F.
- Lahuerta-Otero, E.
- Mengyuan, C.
Journal:
SAGE Open
ISSN: 2158-2440
Year of publication: 2024
Volume: 14
Issue: 1
Type: Article