Los factores organizacionales y del entorno como moderadores de la relación entre innovación y desempeño empresarialdiferencias entre pequeñas y grandes empresas
- García Zamora, Evelyn
- Óscar González Benito Director
- Pablo Antonio Muñoz Gallego Director
Universitat de defensa: Universidad de Salamanca
Fecha de defensa: 28 de de setembre de 2012
- Yolanda Polo Redondo President/a
- Jesús Gutiérrez Cillán Secretari/ària
- Inés Küster Boluda Vocal
- Joan Llonch Andreu Vocal
- María Leticia Santos Vijande Vocal
Tipus: Tesi
Resum
Seeks to measure the relationship between innovation and business performance adding various organizational factors (size, market orientation, entrepreneurial orientation) and the environment (environmental turbulence, competitive intensity, enterprise collaboration), as determinants of success and / or moderators, interacting in implementation of innovation. Provides empirical evidence on the following aspects: that innovation leads to improved business performance, the role of firm size (in relation to culture, innovation and success), the role of market orientation and entrepreneurial orientation to achieving success in innovation and performance, the influence of the dynamic environment and the role of business collaboration