How to persuade with testimonial messages to quit smoking? Effects of the narrative voice and demographic similarity with the protagonist in the intention to quit smoking

  1. Rodríguez-Contreras, L.
  2. Igartua, J.-J.
Revista:
Health and Addictions / Salud y Drogas

ISSN: 1988-205X,  1578-5319

Any de publicació: 2020

Volum: 20

Número: 2

Pàgines: 1-12

Tipus: Article

DOI: 10.21134/HAAJ.V20I2.471 DIALNET GOOGLE SCHOLAR lock_openAccés obert editor
Font de les dades: Scopus