How to persuade with testimonial messages to quit smoking? Effects of the narrative voice and demographic similarity with the protagonist in the intention to quit smoking

  1. Rodríguez-Contreras, L.
  2. Igartua, J.-J.
Journal:
Health and Addictions / Salud y Drogas

ISSN: 1988-205X,  1578-5319

Year of publication: 2020

Volume: 20

Issue: 2

Pages: 1-12

Type: Article

DOI: 10.21134/HAAJ.V20I2.471 DIALNET GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus