How to persuade with testimonial messages to quit smoking? Effects of the narrative voice and demographic similarity with the protagonist in the intention to quit smoking

  1. Rodríguez-Contreras, L.
  2. Igartua, J.-J.
Zeitschrift:
Health and Addictions / Salud y Drogas

ISSN: 1988-205X,  1578-5319

Datum der Publikation: 2020

Ausgabe: 20

Nummer: 2

Seiten: 1-12

Art: Artikel

DOI: 10.21134/HAAJ.V20I2.471 DIALNET GOOGLE SCHOLAR lock_openOpen Access editor
Datenquelle: Scopus