How to persuade with testimonial messages to quit smoking? Effects of the narrative voice and demographic similarity with the protagonist in the intention to quit smoking

  1. Rodríguez-Contreras, L.
  2. Igartua, J.-J.
Revista:
Health and Addictions / Salud y Drogas

ISSN: 1988-205X,  1578-5319

Ano de publicación: 2020

Volume: 20

Número: 2

Páxinas: 1-12

Tipo: Artigo

DOI: 10.21134/HAAJ.V20I2.471 DIALNET GOOGLE SCHOLAR lock_openAcceso aberto editor
Fonte de datos: Scopus