Disclosing dual manufacturers on private brands: Does it change quality and image perception between national and private label brands?

  1. Pérez-Santamaría, S.
  2. Martos-Partal, M.
Journal:
Agribusiness

ISSN: 1520-6297,  0742-4477

Year of publication: 2025

Volume: 41

Issue: 1

Pages: 3-24

Type: Article

DOI: 10.1002/AGR.21871 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus