Disclosing dual manufacturers on private brands: Does it change quality and image perception between national and private label brands?
- Pérez-Santamaría, S.
- Martos-Partal, M.
ISSN: 1520-6297, 0742-4477
Argitalpen urtea: 2025
Alea: 41
Zenbakia: 1
Orrialdeak: 3-24
Mota: Artikulua