Disclosing dual manufacturers on private brands: Does it change quality and image perception between national and private label brands?

  1. Pérez-Santamaría, S.
  2. Martos-Partal, M.
Revue:
Agribusiness

ISSN: 1520-6297,  0742-4477

Année de publication: 2025

Volumen: 41

Número: 1

Pages: 3-24

Type: Article

DOI: 10.1002/AGR.21871 GOOGLE SCHOLAR lock_openAccès ouvert editor
La source de données: Scopus