ORGANIZACIÓN DE EMPRESAS Y MARKETING
Publications (193) Publications auxquelles un chercheur a participé
2024
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Applying the triple coherence line to in-store marketing plans to increase private label market share
Journal of Retailing and Consumer Services, Vol. 77
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Business groups’ internal labour markets and SME labour productivity
Small Business Economics, Vol. 62, Núm. 2, pp. 707-725
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Dual Branding by National Brand Manufacturers: Drivers and Outcomes
Journal of Marketing, Vol. 88, Núm. 3, pp. 69-87
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Get Ready to Buy With Me: The Effect of Social Presence Interaction and Social Commerce Intention on S-commerce Live Streaming
SAGE Open, Vol. 14, Núm. 1
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Make me happy, make it credible – the effect of CSR message framing on online brand engagement
Management Decision, Vol. 62, Núm. 2, pp. 532-548
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Mapping sustainable supply chain innovation: A comprehensive bibliometric analysis
Heliyon, Vol. 10, Núm. 7
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Organizational structure and store performance in the grocery retail industry: The moderating role of narcissistic leadership
Journal of Retailing and Consumer Services, Vol. 79
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What do you do or with whom? Understanding happiness with the tourism experience: an AI approach applied to Instagram
Humanities and Social Sciences Communications, Vol. 11, Núm. 1
2023
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A new perspective of BDA and information quality from final users of information: A multiple study approach
International Journal of Information Management, Vol. 73
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Achieving useful data analytics for marketing: Discrepancies in information quality for producers and users of information
Business Research Quarterly, Vol. 26, Núm. 3, pp. 196-215
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Big data in tourism marketing: past research and future opportunities
Spanish Journal of Marketing - ESIC
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Boost your email marketing campaign! Emojis as visual stimuli to influence customer engagement
Journal of Research in Interactive Marketing, Vol. 17, Núm. 3, pp. 337-352
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Calidad en el sector aeronáutico
Aeropuertos Inteligentes (Smart Airports): Impacto en la calidad aeroportuaria y efectos en la competitividad turística (Asociación Cultural y Científica Iberoamericana (ACCI)), pp. 69-107
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Corporate sustainability transitions: Are there differences between what companies say and do and what ESG ratings say companies do?
Journal of Cleaner Production, Vol. 414
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Disclosing dual manufacturers on private brands: Does it change quality and image pereception between national and private label brands?
Agribusiness
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Diversification Decisions of Family SMEs under Uncertainty: Goals as a Rule of Thumb
Entrepreneurship Research Journal, Vol. 13, Núm. 3, pp. 567-600
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Doing good does not always lead to doing well: the corrective, compensating and cultivating goodwill CSR effects on brand defense
Current Issues in Tourism, Vol. 26, Núm. 20, pp. 3397-3410
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El triángulo del líder: cómo potenciar tu pensamiento directivo
Escuela Superior de Gestión Comercial y Marketing, ESIC
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Empresa y emprendimiento en Castilla y León
Gestionando la despoblación (Junta de Castilla y León), pp. 105-126
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Exploring crisis communications during a pandemic from a cruise marketing managers perspective: an application of construal level theory
Current Issues in Tourism, Vol. 26, Núm. 19, pp. 3175-3190