Publicacións (193) Publicacións nas que participase algún/ha investigador/a

2024

  1. Applying the triple coherence line to in-store marketing plans to increase private label market share

    Journal of Retailing and Consumer Services, Vol. 77

  2. Business groups’ internal labour markets and SME labour productivity

    Small Business Economics, Vol. 62, Núm. 2, pp. 707-725

  3. Dual Branding by National Brand Manufacturers: Drivers and Outcomes

    Journal of Marketing, Vol. 88, Núm. 3, pp. 69-87

  4. Get Ready to Buy With Me: The Effect of Social Presence Interaction and Social Commerce Intention on S-commerce Live Streaming

    SAGE Open, Vol. 14, Núm. 1

  5. Make me happy, make it credible – the effect of CSR message framing on online brand engagement

    Management Decision, Vol. 62, Núm. 2, pp. 532-548

  6. Mapping sustainable supply chain innovation: A comprehensive bibliometric analysis

    Heliyon, Vol. 10, Núm. 7

  7. Organizational structure and store performance in the grocery retail industry: The moderating role of narcissistic leadership

    Journal of Retailing and Consumer Services, Vol. 79

  8. What do you do or with whom? Understanding happiness with the tourism experience: an AI approach applied to Instagram

    Humanities and Social Sciences Communications, Vol. 11, Núm. 1

2023

  1. A new perspective of BDA and information quality from final users of information: A multiple study approach

    International Journal of Information Management, Vol. 73

  2. Achieving useful data analytics for marketing: Discrepancies in information quality for producers and users of information

    Business Research Quarterly, Vol. 26, Núm. 3, pp. 196-215

  3. Big data in tourism marketing: past research and future opportunities

    Spanish Journal of Marketing - ESIC

  4. Boost your email marketing campaign! Emojis as visual stimuli to influence customer engagement

    Journal of Research in Interactive Marketing, Vol. 17, Núm. 3, pp. 337-352

  5. Calidad en el sector aeronáutico

    Aeropuertos Inteligentes (Smart Airports): Impacto en la calidad aeroportuaria y efectos en la competitividad turística (Asociación Cultural y Científica Iberoamericana (ACCI)), pp. 69-107

  6. Corporate sustainability transitions: Are there differences between what companies say and do and what ESG ratings say companies do?

    Journal of Cleaner Production, Vol. 414

  7. Disclosing dual manufacturers on private brands: Does it change quality and image pereception between national and private label brands?

    Agribusiness

  8. Diversification Decisions of Family SMEs under Uncertainty: Goals as a Rule of Thumb

    Entrepreneurship Research Journal, Vol. 13, Núm. 3, pp. 567-600

  9. Doing good does not always lead to doing well: the corrective, compensating and cultivating goodwill CSR effects on brand defense

    Current Issues in Tourism, Vol. 26, Núm. 20, pp. 3397-3410

  10. El triángulo del líder: cómo potenciar tu pensamiento directivo

    Escuela Superior de Gestión Comercial y Marketing, ESIC

  11. Empresa y emprendimiento en Castilla y León

    Gestionando la despoblación (Junta de Castilla y León), pp. 105-126

  12. Exploring crisis communications during a pandemic from a cruise marketing managers perspective: an application of construal level theory

    Current Issues in Tourism, Vol. 26, Núm. 19, pp. 3175-3190