Óscar González Benito-rekin lankidetzan egindako argitalpenak (10)


  1. Boost your email marketing campaign! Emojis as visual stimuli to influence customer engagement

    Journal of Research in Interactive Marketing, Vol. 17, Núm. 3, pp. 337-352


  1. Smell, touch, and taste: Sensory words as stimuli to influence customer engagement indigital contexts

    XXIV Seminario Luso-Español de Economía Empresarial: Libro de resúmenes / Livro de resumos : Cáceres, 16, 17 y 18 de noviembre de 2022


  1. Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?

    Journal of Retailing, Vol. 97, Núm. 3, pp. 477-491


  1. Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian and Hedonic Products? An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 97-98


  1. Influence of customer quality perception on the effectiveness of commercial stimuli for electronic products

    Frontiers in Psychology, Vol. 7, Núm. MAR

  2. Managing in-store stimuli for different private label tiers

    Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (IGI Global), pp. 225-243


  1. Improving Sales of Private Labels in Store

    Springer Proceedings in Business and Economics

  2. Merchandising at the point of sale: differential effect of end of aisle and island

    Business Research Quarterly, Vol. 18, Núm. 1, pp. 57-67

  3. Merchandising: herramientas comerciales eficientes en tiempos difíciles.

    En la piel del cliente: escuchar, atraer, retener (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 279-297