Publicaciones en las que colabora con María Mercedes Martos Partal (7)


  1. Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?

    Journal of Retailing, Vol. 97, Núm. 3, pp. 477-491


  1. Identifying a private-label supplier on national brand

    Journal of Product and Brand Management, Vol. 28, Núm. 3, pp. 432-443


  1. Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian and Hedonic Products? An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 97-98


  1. Influence of customer quality perception on the effectiveness of commercial stimuli for electronic products

    Frontiers in Psychology, Vol. 7, Núm. MAR

  2. Managing in-store stimuli for different private label tiers

    Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (IGI Global), pp. 225-243


  1. Improving Sales of Private Labels in Store

    Springer Proceedings in Business and Economics

  2. Merchandising: herramientas comerciales eficientes en tiempos difíciles.

    En la piel del cliente: escuchar, atraer, retener (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 279-297