Publicaciones en las que colabora con Óscar González Benito (9)

2024

  1. Applying the triple coherence line to in-store marketing plans to increase private label market share

    Journal of Retailing and Consumer Services, Vol. 77

2023

  1. Boost your email marketing campaign! Emojis as visual stimuli to influence customer engagement

    Journal of Research in Interactive Marketing, Vol. 17, Núm. 3, pp. 337-352

2021

  1. Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?

    Journal of Retailing, Vol. 97, Núm. 3, pp. 477-491

2018

  1. Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian and Hedonic Products? An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 97-98

2016

  1. Influence of customer quality perception on the effectiveness of commercial stimuli for electronic products

    Frontiers in Psychology, Vol. 7, Núm. MAR

  2. Managing in-store stimuli for different private label tiers

    Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (IGI Global), pp. 225-243

2015

  1. Improving Sales of Private Labels in Store

    Springer Proceedings in Business and Economics

  2. Merchandising at the point of sale: differential effect of end of aisle and island

    Business Research Quarterly, Vol. 18, Núm. 1, pp. 57-67

  3. Merchandising: herramientas comerciales eficientes en tiempos difíciles.

    En la piel del cliente: escuchar, atraer, retener (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 279-297