Supervised theses (95) Theses supervised by Department members View defended theses

2021

  1. Consumer Loyalty and Supplier Switch in SMEs: The Hairdresser Case

    Ángel López Jáuregui

    Supervised by María Mercedes Martos Partal
  2. Analítica de datos y calidad de la información para la toma de decisiones del marketing

    Manuel Alejandro Morales Serazzi

    Supervised by María Mercedes Martos Partal y Óscar González Benito
  3. Perspectivas empresariales sobre sistemas de gestión de seguridad alimentaria

    Dora Lucía Rincón Ballesteros

    Supervised by Javier González Benito y Gustavo Sebastián Lannelongue Nieto
  4. Women, accounting, academia and business: history and current affairs of the female struggle in a patriarchal context

    Maria Victoria Uribe-Bohórquez

    Supervised by Isabel María García Sánchez

2020

  1. The effect of integrating with suppliers and customers on operational performance: evidence from Brazilian manufacturers

    Hannah de Oliveira Santos Bezerra

    Supervised by Javier González Benito y Gustavo Sebastián Lannelongue Nieto
  2. eWOM effects on business performance in rural tourism accommodation

    Antonio José Dumont Vilares Teixeira de Melo

    Supervised by Pablo Antonio Muñoz Gallego y Rosa María Hernández Maestro
  3. Private label supplier disclosure: implications for manufacturers, retailers and consumers

    Samanta Pérez Santamaría

    Supervised by María Mercedes Martos Partal y Álvaro Garrido Morgado
  4. Blended learning com jogos de empresas para desenvolver soft skills na educação executiva e gerencial: Um quase-experimento

    Sheila Serafim da Silva

    Supervised by Luis Vázquez Suárez

2018

  1. La propiedad familiar y las fusiones y adquisiciones: un estudio bajo la óptica de la riqueza socioemocional

    Fernando Enrique Reyes Reina

    Supervised by Isabel Suárez González
  2. Genero y crecimiento económico

    Mery Luz Oscanoa Victorio

    Supervised by Esther Basilia del Brío González
  3. Consumer decision making. The effect of information on willingness to pay and performance

    Marta Nieto García

    Supervised by Pablo Antonio Muñoz Gallego y Óscar González Benito