María Mercedes
Martos Partal
Catedrática de Universidad
Óscar
González Benito
Catedrático de Universidad
Publications by the researcher in collaboration with Óscar González Benito (34)
2024
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Dual Branding by National Brand Manufacturers: Drivers and Outcomes
Journal of Marketing, Vol. 88, Núm. 3, pp. 69-87
2023
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A new perspective of BDA and information quality from final users of information: A multiple study approach
International Journal of Information Management, Vol. 73
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Achieving useful data analytics for marketing: Discrepancies in information quality for producers and users of information
Business Research Quarterly, Vol. 26, Núm. 3, pp. 196-215
2021
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Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?
Journal of Retailing, Vol. 97, Núm. 3, pp. 477-491
2020
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¿Qué factores determinan el éxito de un proyecto de analítica de datos?
Investigación y marketing, Núm. 146, pp. 6-9
2019
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Capital de marca: pilares, medición y efectos sobre el consumidor y la empresa
Economía industrial, Núm. 414, pp. 13-22
2018
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Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian and Hedonic Products? An Abstract
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 97-98
2017
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Assessments of the quality of organic versus conventional products, by category and cognitive style
Food Quality and Preference, Vol. 62, pp. 31-37
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Attitudes vs. purchase behaviors as experienced dissonance: The roles of knowledge and consumer orientations in organic market
Frontiers in Psychology, Vol. 8, Núm. FEB
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Is advertising helpful for organic businesses? Differential effects of packaging claims
International Journal of Advertising, Vol. 36, Núm. 4, pp. 542-561
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To what extent does need for touch affect online perceived quality?
International Journal of Retail and Distribution Management, Vol. 45, Núm. 9, pp. 950-968
2016
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Influence of customer quality perception on the effectiveness of commercial stimuli for electronic products
Frontiers in Psychology, Vol. 7, Núm. MAR
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Managing in-store stimuli for different private label tiers
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (IGI Global), pp. 225-243
2015
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Brand equity and store brand tiers: An analysis based on an experimental design
International Journal of Market Research, Vol. 57, Núm. 1, pp. 73-94
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Brands as substitutes for the need for touch in online shopping
Journal of Retailing and Consumer Services, Vol. 27, pp. 121-125
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Improving Sales of Private Labels in Store
Springer Proceedings in Business and Economics
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Merchandising: herramientas comerciales eficientes en tiempos difíciles.
En la piel del cliente: escuchar, atraer, retener (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 279-297
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Motivational profiling of store brand shoppers: Differences across quality tiers
Marketing Letters, Vol. 26, Núm. 2, pp. 187-200
2014
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Efectos de la Extensión de Marca de Distribuidor en el Eje Calidad-Precio
Universia Business Review, Núm. 41, pp. 60-78
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Price sensitivity versus perceived quality: moderating effects of retailer positioning on private label consumption
Journal of Business Economics and Management, Vol. 15, Núm. 5, pp. 935-950