Publicaciones (52) Publicaciones de María Mercedes Martos Partal

2024

  1. Dual Branding by National Brand Manufacturers: Drivers and Outcomes

    Journal of Marketing, Vol. 88, Núm. 3, pp. 69-87

2023

  1. A new perspective of BDA and information quality from final users of information: A multiple study approach

    International Journal of Information Management, Vol. 73

  2. Achieving useful data analytics for marketing: Discrepancies in information quality for producers and users of information

    Business Research Quarterly, Vol. 26, Núm. 3, pp. 196-215

  3. Disclosing dual manufacturers on private brands: Does it change quality and image pereception between national and private label brands?

    Agribusiness

2022

  1. Why do SMEs switch suppliers?

    Journal of Business and Industrial Marketing, Vol. 37, Núm. 7, pp. 1463-1474

2021

  1. Analyzing the effects of private-label supplier disclosure on retailer image

    Journal of Retailing and Consumer Services, Vol. 62

  2. Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?

    Journal of Retailing, Vol. 97, Núm. 3, pp. 477-491

  3. ¿Y si descubren que fabrico marcas del distribuidor?: La revelación del fabricante de la marca de distribuidor en la actualidad

    Innovación y estrategias en el comercio y en servivios en general: de lo físico a lo digital (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 99-117

2020

  1. ¿Qué factores determinan el éxito de un proyecto de analítica de datos?

    Investigación y marketing, Núm. 146, pp. 6-9

2019

  1. Capital de marca: pilares, medición y efectos sobre el consumidor y la empresa

    Economía industrial, Núm. 414, pp. 13-22

  2. Identifying a private-label supplier on national brand

    Journal of Product and Brand Management, Vol. 28, Núm. 3, pp. 432-443

  3. Impact of SMEs strategy on loyalty: the hairdresser case

    Spanish journal of marketing-ESIC, Vol. 23, Núm. 2, pp. 273-293

2018

  1. Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian and Hedonic Products? An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 97-98

  2. Retail store format decisions

    HANDBOOK OF RESEARCH ON RETAILING (EDWARD ELGAR PUBLISHING LTD), pp. 331-343

2017

  1. Assessments of the quality of organic versus conventional products, by category and cognitive style

    Food Quality and Preference, Vol. 62, pp. 31-37

  2. Attitudes vs. purchase behaviors as experienced dissonance: The roles of knowledge and consumer orientations in organic market

    Frontiers in Psychology, Vol. 8, Núm. FEB

  3. Is advertising helpful for organic businesses? Differential effects of packaging claims

    International Journal of Advertising, Vol. 36, Núm. 4, pp. 542-561

  4. To what extent does need for touch affect online perceived quality?

    International Journal of Retail and Distribution Management, Vol. 45, Núm. 9, pp. 950-968

2016

  1. Influence of customer quality perception on the effectiveness of commercial stimuli for electronic products

    Frontiers in Psychology, Vol. 7, Núm. MAR

  2. Managing in-store stimuli for different private label tiers

    Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (IGI Global), pp. 225-243