María Mercedes
Martos Partal
Catedrática de Universidad
Argitalpenak (52) María Mercedes Martos Partal argitalpenak
2024
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Dual Branding by National Brand Manufacturers: Drivers and Outcomes
Journal of Marketing, Vol. 88, Núm. 3, pp. 69-87
2023
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A new perspective of BDA and information quality from final users of information: A multiple study approach
International Journal of Information Management, Vol. 73
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Achieving useful data analytics for marketing: Discrepancies in information quality for producers and users of information
Business Research Quarterly, Vol. 26, Núm. 3, pp. 196-215
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Disclosing dual manufacturers on private brands: Does it change quality and image pereception between national and private label brands?
Agribusiness
2022
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Why do SMEs switch suppliers?
Journal of Business and Industrial Marketing, Vol. 37, Núm. 7, pp. 1463-1474
2021
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Analyzing the effects of private-label supplier disclosure on retailer image
Journal of Retailing and Consumer Services, Vol. 62
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Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?
Journal of Retailing, Vol. 97, Núm. 3, pp. 477-491
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¿Y si descubren que fabrico marcas del distribuidor?: La revelación del fabricante de la marca de distribuidor en la actualidad
Innovación y estrategias en el comercio y en servivios en general: de lo físico a lo digital (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 99-117
2020
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¿Qué factores determinan el éxito de un proyecto de analítica de datos?
Investigación y marketing, Núm. 146, pp. 6-9
2019
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Capital de marca: pilares, medición y efectos sobre el consumidor y la empresa
Economía industrial, Núm. 414, pp. 13-22
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Identifying a private-label supplier on national brand
Journal of Product and Brand Management, Vol. 28, Núm. 3, pp. 432-443
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Impact of SMEs strategy on loyalty: the hairdresser case
Spanish journal of marketing-ESIC, Vol. 23, Núm. 2, pp. 273-293
2018
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Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian and Hedonic Products? An Abstract
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 97-98
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Retail store format decisions
HANDBOOK OF RESEARCH ON RETAILING (EDWARD ELGAR PUBLISHING LTD), pp. 331-343
2017
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Assessments of the quality of organic versus conventional products, by category and cognitive style
Food Quality and Preference, Vol. 62, pp. 31-37
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Attitudes vs. purchase behaviors as experienced dissonance: The roles of knowledge and consumer orientations in organic market
Frontiers in Psychology, Vol. 8, Núm. FEB
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Is advertising helpful for organic businesses? Differential effects of packaging claims
International Journal of Advertising, Vol. 36, Núm. 4, pp. 542-561
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To what extent does need for touch affect online perceived quality?
International Journal of Retail and Distribution Management, Vol. 45, Núm. 9, pp. 950-968
2016
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Influence of customer quality perception on the effectiveness of commercial stimuli for electronic products
Frontiers in Psychology, Vol. 7, Núm. MAR
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Managing in-store stimuli for different private label tiers
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (IGI Global), pp. 225-243